About us

Little Company started when our second son burst onto the scene like a shook up can of fizzy pop.

A spirited soul with a thirst for adventure and an uncontrollable urge to explore.
Wonderful. But now I have two of them. And I’m in a busy car park. And I only have two hands. And this worrier by nature is starting to panic!

I needed a better way to keep them safe but it had to appeal to their excitable nature. Please stand here and wait just wasn’t going to cut it when only a few yards away there’s a tree ideal for climbing or a half eaten ice lolly collecting ants that needs inspecting.

And that’s why we made our magnets. We needed them. They work.
They’re engaging for those curious little minds, they encourage them to stay close and begin to understand the importance of road safety.
It’s parental peace of mind.